What is Experimental 361?

Back in 2010 I started a blog to share my experimental football data visualisations and it just sort of snowballed. I somehow ended up with over 43,000 Twitter followers and got to work with some amazing people across sport and media.

A few years ago I found myself struggling to make time for the blog and when Twitter started going downhill I decided to switch it off altogether, but pretty soon regretted it. I’ve therefore set up this newsletter to share any fun little data projects I come up with and to keep some of my “greatest hits” going.

Why should you subscribe?

A lot of people like my work, including coaching legend Marcelo Bielsa. In 2019 when in charge of Leeds he was photographed getting off the team bus holding one of my scatter graphics and it absolutely blew my mind.

These are foremost among the “greatest hits” mentioned above, so they’ll definitely be continued here along with a host of other favourites.

Here are a bunch of other examples of the sort of thing you can expect, as shared by the EFL, Channel 5, Zonal Marking, Geoff Shreeves and a range of club accounts (here, here and here).